Annotated teardowns of indie sites

See exactly why the best indie sites win

We tear down the web's most successful solo-founder sites — real businesses making real money — and pin what's working and what's worth stealing right onto the page. Learn the playbook, then audit your own site against it.

Tap or hover the numbered pins below to explore a live teardown.

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Trusted by teams at

AcmeGlobexUmbrellaInitechHooli

Simple pricing

Free

$0/mo

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Pro

$12/mo

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Team

$29/mo

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Feature 3

Nomadly

SaaS

70
Creator
Maya Chen
Revenue
$18k MRR
Visitors
92k / mo
Acquisition
Build-in-public on X

How AuditIndie works

Every teardown turns a founder's instinct into a checklist you can actually reuse.

1

We tear it down

We capture a successful indie site and study every screen — layout, copy, pricing, onboarding, the lot.

2

We pin the moves

Every decision gets a pin: green for what's working, amber for the opportunity you can steal.

3

You ship better

Apply the patterns to your own site — then run an audit to see how you score against the ones that made it.

Proven revenue, not vanity metrics

A catalog of sites that actually make money

Real solo-founder businesses with real revenue on the board. Each teardown features the maker, their MRR/ARR and traffic, and exactly how they win customers — then pins what makes it work.

Loading teardowns…

In research, not built yet

Your AI agent can read the catalog too.

Point Claude, or any MCP-compatible agent, at AuditIndie and let it search teardowns and pull up pins without leaving the chat. Planned as a Membership perk, included at no extra cost.

MCP · Claude
Find teardowns with strong SEO acquisition, ranked by score.
search_teardowns({ acquisition: "seo", sort: "score" })
4 matches, sorted high to low. Top one's mostly organic + content-led. Want the pin-by-pin breakdown?
Example questions you can ask: Find teardowns with strong SEO acquisition, ranked by score. What's working on post-bridge's pricing page? Which sites win customers without paid ads? What should I steal for my onboarding flow?

A preview of the experience. The MCP server isn't live yet.

How agent access will work
Simple pricing

Pay for Membership. Unlock the playbook.

Membership unlocks the full teardown library — every pin, every takeaway, every score. Custom audits of your own site are coming in Phase 2.

Audit

$49one-time

A human-authored teardown of your own site — coming in Phase 2.

  • Human-authored, AI-assisted — not automated
  • Full annotated report — good / tip pins
  • Scored against the teardown library
  • Not open yet — join the waitlist
Join the waitlist
Most popular

Membership

$9per month

Full access to every teardown in the catalog — pins, takeaways, scores.

  • The complete teardown library
  • Every pin + every takeaway unlocked
  • Score benchmark on every teardown
  • New teardowns every week
  • Cancel anytime

Lifetime

$79pay once

Everything in Membership, yours forever. Early-bird launch price.

  • Everything in Membership
  • Pay once — yours forever
  • Lock in the launch price
  • Founding-member badge

Prices in USD. Membership and Lifetime include every future teardown. 🧑‍💻

Your turn

Not ready for an audit yet?

The founder is authoring audits by hand. Get on the waitlist to be first when they launch.

$49 per audit, human-authored. Join the waitlist to be notified when audits launch.